At the stroke of midnight, live dashboards lit up simultaneously across Amazon India's World Trade Centre headquarters and Flipkart's Outer Ring Road office in Bengaluru. In sprawling "war rooms" at both the companies, executives monitored real-time data streams tracking payment speeds, inventory levels, and delivery logistics as millions of shoppers flooded online platforms.
Nancy Tyagi's sari-inspired look for Tyla's maiden visit to India is the inspiration moment that aptly blends global glam with desi charm.
India has gained one more festival -- the season of Black Friday.
Amazon Fashion flaunts its triple digit month-on-month growth, races ahead of competitors Flipkart, Jabong and Myntra.
Take a look at some of the most memorable moments from Amazon India Fashion Week in Delhi.
Apoorva Mukhija aka The Rebel Kid is perfect for a reality game show like The Traitors.
This year is going to be extra special for Elnaaz as she will be seen in the reality show The Traitors and also in another Hollywood movie, Hotel Tehran, playing the lead opposite Zachary Levi and Liam Neeson.
'I don't have to 'kill' my best friend (on a reality show) and not even apologise.'
25 designers presented their work at the grand finale show of the 25th edition of the India Fashion Week.
Designers Shivan and Narresh presented their Japanese-inspired collection at the Amazon India Fashion Week.
It's hard to believe that this beauty was body-shamed.
Oscar tips for Priyanka Chopra!
Politician Jyotiraditya Scindia opened the show on Day one at AIFW Spring/Summer 2017.
With the fashion world blurring the lines between innovation, technology and reality, shopping is all set to be revolutionised.
The Goa-based designer's creation will be part of New York's FIT museum collection.
Take a look at these beautiful creations from the runway and get them straight to your rack.
Designers Pallavi Mohan and Rina Dhaka create meaningful fashion at Amazon India Fashion Week Fall 2016.
This is all you need for your summer fashion fix.
Whether it's Carrefour, Ford, or other foreign majors, they are ready to adjust their strategies and design their plans in a way that would address the Indian consumption story.
The strategy these online marketplace companies follow in the next few months will determine whether Amazon gets to be the leader in 2017.
Hollywood's biggest night was high on glitz and glamour but lacked the edge and excitement of the movies it was celebrating, observes Sukanya Verma.
These awfully bizarre designs made high-fashion look so ugly!
Take a look at the celebrity showstoppers who worked their magic at the Amazon India Fashion Week Spring/Summer 2017.
All the action from the Amazon India Fashion Week in Delhi.
Future, which recently tied up with Amazon in India to sell its fashion and food products exclusively on the American giant's marketplace platform, is looking at a gross merchandise value of about Rs 6,000 crore (Rs 60 billion) in the next three years from the venture.
'Today, if someone spits on us, we are ready to kill them, but these men, without raising a hand, led the country to freedom and that's easier said than done.;
The actor was showstopper for Rina Dhaka's collection at the Amazon India Fashion Week.
Who rocked the designer's creation better -- the model on the ramp or the celebrity off the ramp.
A look at how homegrown fabrics galore on Day one at Amazon India Fashion Week Spring/Summer 2017.
These hotties have been the toast of the fashion world this year. Vote for your favourite.
The year ahead will be all about making a personal style statement with some help from designers
As quick commerce gains ground, emerging direct-to-consumer (D2C) brands are betting big on digital channels to drive growth. According to Aman Gupta, co-founder of wearables brand BoAt, new-age brands in India have been expanding at a much faster pace than expected, driven by digital channels like quick-commerce. "Investors doubted the potential of D2C brands when we started, but today there are multiple brands in the startup market that are growing on the shoulders of these digital channels," Gupta said while addressing a session at Razorpay's D2C and Retail Summit recently.
Vaani Kapoor made a stunning entry at the Amazon Fashion Week Autumn Winter 2017.
In a nation of 1.4 billion people, where a potential new creator is born every second, we pick 25 influencers who have ruled social media this year.
Because summer is already upon us!
Showstopper Sona Mohapatra and fashion designers impressed on Day two at Amazon India Fashion Week Spring/Summer 2017.
Why keep it simple when you can make your sari look refreshingly stylish?
Bangalore-based Smriti Subs was first scouted when she was 13.
The actor was the showstopper for a collection styled around the Bond theme.
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